About
In collaboration with WildAid Foundation, a new product was requested for the Year Of The Elephant "Join the herd" campaign. Twelve vivid artworks/illustrations were created for this movement.
Deliverables
Art direction, merch, original artworks/illustrations.
Target
People between 18-65 years old who were willing to spread the message and support the fight against global ivory trafficking and the mistreatment of elephants.
Tone
Powerful, lively, artistic, trustworthy, confident, warm.
Call to action
With their slogan #JoinTheHerd, the WildAid Foundation invited people to donate and support the cause on social media as well.
In the end, it was decided that all merchandising for this edition should carry the hashtag on the back, along with the logo and name of the creator(s).
In the end, it was decided that all merchandising for this edition should carry the hashtag on the back, along with the logo and name of the creator(s).
Thank you
